Flyering

Quick links:

Definition:

Grassroots event where you distribute large quantities of flyers to put pressure on your target

Key Principles

Top

Flyering is one of the most basic forms of grassroots campaign work. You simply create a small handout with a simple explanation of the issue and a call to action, usually a phone call to a decision-maker. Then, go to a place where there will be lots of people walking around and hand out your flyers. That's all there is to it!

Reasons to flyer:

  • Generate phone calls to a target.
  • Elevate the visibility of our campaign and the issue.
  • Raise awareness about MoveOn.org.
  • Recruit new Council members.

How To

Top

1. Recruit a flyering team
Flyering is a lot more effective if you have a team of people who will help, rather than just one or two people. A small group can flyer effectively, but you'll get a lot more flyers handed out if you have a team.


2. Create a flyer
The best flyers are very simple, usually a half page in size. You can get pretty creative in making a memorable flyer, but be sure to keep it simple and direct. Include a large, eye-catching heading in block letters at the top and all the information someone would need to take action, for instance the phone number of the target and a simple explanation of what they should say. Also, be sure to include the MoveOn.org website and/or Council page so that people can find out more information.


3. Produce copies of your flyer
Assume that in a high traffic area one person will be able to hand out 30-40 or more flyers an hour or more and make sure you print enough so that you don't run out.


4. Choose your location
The most important thing for choosing a flyering location is to simply make sure that there will be lots of foot traffic. Look for train stations, fairs, crafts shows, etc. It's also a good idea to look for crowds that will tend to be more politically supportive. For instance, a farmer's market would be a lot better than a gun show.


5. Create a sign or other visual to draw attention
If you're in a location where you can hang a MoveOn.org banner, sign, or other attention-grabbing visual, that can really help draw interest. If you have t-shirts or buttons, that will help too. These extras are not essential, but they help.


6. Hold your event!
Get out there and hand out your flyers!

Tips

Top
  • Keep it simple. Flyering is super-easy, and the key is to just get out there and hand out a lot of flyers.
  • Set a goal for your team so that people stay motivated.
  • Always smile and be really friendly.
  • Avoid standing behind a table or other props that will get in your way.
  • Keep a sign-up sheet for people who want to get directly involved in the Council.
  • To make your event even more effective, have a cell phone handy, and ask people to make the calls right there on the spot!

Take-Aways

 

  • 1. Create a small handout with a simple explanation of the issue and a call to action, usually a phone call to a decision-maker.

 

  • 2. Set up in a place where there will be lots of people walking around.

 

  • 3. Set a goal for your team so that people stay motivated.